At Red Earth, we work in consonance with the locals, ensuring they come first. Instead of competing with them, we enhance their skills and produce, prioritising the local economy. We have also trained and absorbed them into our workforce
across our properties.
96% of our workforce remain strictly local - including people from the indigenous tribes. They are trained and given support to join our workforce and gradually move up the ladder to take on leadership roles.
Vegetables, milk, poultry and fish are sourced locally from the local farming and fishing communities to boost the local economy. They are encouraged to be organic, and shortly, we will try and get them certified.
Working closely with the NGO Sambramma, Red Earth helps revive dying folk art, tribal dance and music forms by giving a platform to such communities - to perform and preserve their way of life.